THE BRIEF
Vincom Fanpage used language from seller perspective and the contents were largely informative, which is not user-friendly and difficult to create two-way interaction and engagement for the audience.
Our mission: Communicate and build relationship with users on digital channels and propose effective strategy to reach more users.
OUR SOLUTION
Our strategy: create audience-centric contents that cater to the needs and wants of the audience. Turn Vincom Fanpage into a hub wherein audience can find useful contents about lifestyle, inspiration, tips and tricks, which go alongside with information about the stores’ events and activities. Apply new interactive formats: animated clip, 3600 video, GIF photos, carousel, etc., to better attract and recruit new followers.
Besides that, closely monitor and analyze fanpage data to improve its performance on a daily basis.
THE OUTCOME
For 6 months: more than 500 contents
Total reach: 25,000,000
Total engagement: Over 1,200,000
Page Followers grew to 350,000
THE BRIEF
After buying ANZ’s retail segment, Shinhan bank has many challenges such as:
- Relatively low brand awareness to individual customers in comparison to other foreign banks
- Lack of engagement to build brand love and brand loyalty to Shinhan Bank
- No difference in Product communications to highlight Shinhan’s unique selling points.
-Our mission: Shinhan Bank takes the mission to become the biggest foreign bank in Vietnam with great ambition and passionate commitment to maximize customer’s banking benefits.
OUR SOLUTION
-Building TRUST as a platform for all communications message
– Sharing the Korean values and positive inspirations to the Vietnamese people through Coach Park Hang Seo & Xuan Truong Story on social network , PR series and POSM.
-Engaging with customers in their daily lives to feature products & offers on BA’facebook & PR online.
THE OUTCOME
- Earned media: 438%
- ROI: 242%
THE BRIEF
Almost people think that football is only for big fans who really understand it. But in fact, there are many youngsters who are “amateur fans” still want get themselves into the air of football’s festival. So, Pepsi Vietnam wants to bring another football’s spirit for anybody who wants to live in the air of football by their own ways.
Our mission: Create a campaign following World Cup 2018’s season with key message: “Pepsi inspires you to live football to the fullest with art and fashion”.
OUR SOLUTION
Based on insight: “Football is for all people. You don’t need to know it clearly to love it”, KOLs’ image is leveraged in viral clip, look book and Pepcoin game to intensify and spread the debate, then amplify through online PR activities. All activities diffuse Pepsi’s spirit: “Just live football, be young, be cool and be football”.
THE OUTCOME
To be updated
