SHINHAN BANK COMMUNICATION 2018
After buying ANZ’s retail segment, Shinhan bank has many challenges such as:
- Relatively low brand awareness to individual customers in comparison to other foreign banks
- Lack of engagement to build brand love and brand loyalty to Shinhan Bank
- No difference in Product communications to highlight Shinhan’s unique selling points.
-Our mission: Shinhan Bank takes the mission to become the biggest foreign bank in Vietnam with great ambition and passionate commitment to maximize customer’s banking benefits.
-Building TRUST as a platform for all communications message
– Sharing the Korean values and positive inspirations to the Vietnamese people through Coach Park Hang Seo & Xuan Truong Story on social network , PR series and POSM.
-Engaging with customers in their daily lives to feature products & offers on BA’facebook & PR online.
- Earned media: 438%
- ROI: 242%