THE BRIEF

Vincom Fanpage used language from seller perspective and the contents were largely informative, which is not user-friendly and difficult to create two-way interaction and engagement for the audience.

Our mission: Communicate and build relationship with users on digital channels and propose effective strategy to reach more users.

OUR SOLUTION

Our strategy: create audience-centric contents that cater to the needs and wants of the audience. Turn Vincom Fanpage into a hub wherein audience can find useful contents about lifestyle, inspiration, tips and tricks, which go alongside with information about the stores’ events and activities. Apply new interactive formats: animated clip, 3600 video, GIF photos, carousel, etc., to better attract and recruit new followers.

Besides that, closely monitor and analyze fanpage data to improve its performance on a daily basis.

THE OUTCOME

For 6 months: more than 500 contents

Total reach: 25,000,000

Total engagement: Over 1,200,000

Page Followers grew to 350,000