THE BRIEF
After buying ANZ’s retail segment, Shinhan bank has many challenges such as:
- Relatively low brand awareness to individual customers in comparison to other foreign banks
- Lack of engagement to build brand love and brand loyalty to Shinhan Bank
- No difference in Product communications to highlight Shinhan’s unique selling points.
-Our mission: Shinhan Bank takes the mission to become the biggest foreign bank in Vietnam with great ambition and passionate commitment to maximize customer’s banking benefits.
OUR SOLUTION
-Building TRUST as a platform for all communications message
– Sharing the Korean values and positive inspirations to the Vietnamese people through Coach Park Hang Seo & Xuan Truong Story on social network , PR series and POSM.
-Engaging with customers in their daily lives to feature products & offers on BA’facebook & PR online.
THE OUTCOME
- Earned media: 438%
- ROI: 242%
THE BRIEF
Almost people think that football is only for big fans who really understand it. But in fact, there are many youngsters who are “amateur fans” still want get themselves into the air of football’s festival. So, Pepsi Vietnam wants to bring another football’s spirit for anybody who wants to live in the air of football by their own ways.
Our mission: Create a campaign following World Cup 2018’s season with key message: “Pepsi inspires you to live football to the fullest with art and fashion”.
OUR SOLUTION
Based on insight: “Football is for all people. You don’t need to know it clearly to love it”, KOLs’ image is leveraged in viral clip, look book and Pepcoin game to intensify and spread the debate, then amplify through online PR activities. All activities diffuse Pepsi’s spirit: “Just live football, be young, be cool and be football”.
THE OUTCOME
To be updated
THE BRIEF
At the age of 20, VinaPhone wants to celebrate the 20th anniversary of the provision of mobile networks in Vietnam, affirming the position of the top three largest mobile network in Vietnam. Through this, remind consumers about the contribution and dedication of VinaPhone over the past 20 years as well as introducing VinaPhone with new moves: more modern, more innovative as well as a series of attractive promotions.
OUR SOLUTION
Besides young consumers, VinaPhone has consumers who have been sticking with for 20 years. In order to recall the journey of engagement with customers, we created a series of events that simulate the ancient space of Hanoi in the 1990s where the VinaPhone was first born. Besides, there are the PR series amplify the contribution of VinaPhone in the journey “20 years By Your Side” and the positive innovation of this network in the future.
THE OUTCOME
- Earned media: 212%
- ROI: 278%
THE BRIEF
Brandteam wants to realize the function of the product (Oolong Tea+ with OTPP helps reduce fat absorption, helps lighten body – keep fit) by creating an event that allows users to walk on water literally => How “Tea + walk on water” event in the top 3 social buzz of the month?
Materials: Events, list of KOLs free to propose SOW
OUR SOLUTION
We created an social debate with 2 teams: # Team_dìm_không_chìm vs # Team_hay_dìm through a list of KOLs to attract the netizens. Want to know which team will win? How can drowning still not sink? Let’s join the “Tea + Walk on Water” event to know the answer.
THE OUTCOME
- Earned media: 711% + Organic Social debate 580%
- ROI: 496%
THE BRIEF
Following Zara Saigon, Inditex Group continuously opened 4 more stores in Vietnam: Zara in Vincom Hanoi, Stradivarious, Pull&Bear, Massimo Dutti in Vincom Saigon. These store openings marked the group’s official entrance to Vietnamese markets.
Our mission: to make these events the talk of town for the public and for the fashion-savvy audience.
OUR SOLUTION
We have played an important consultant role in guiding Inditex on launching strategy and supported clients through all details of execution. With the selectively targeted media invitation event, we have successfully achieved spotlight for these stores’ launching.
THE OUTCOME
THE BRIEF
Young Vietnamese think that Tết is becoming boring (nhạt). So, Pepsi initiate a ‘crazy idea’ with Pepsi Muối (Salty Pepsi), with the ambition to add flavor to Tết and make it great again.
Our mission: make Pepsi Muối campaign the talk of town and top social buzz for Tết season.
OUR SOLUTION
Based on one strong insight: “Tết is nhạt because we young people just stick to the online world with our devices, without having any real connection with our friends while Real Connection is what Tết’s meant to be”, we created a social debate to trigger attention and hype for this story. Leverage influencers to intensify and spread the debate, and amplify through PR and digital activities. Then spark a movement to ‘OPEN PEPSI TO CONNECT, AND MAKE TẾT ĐÃ (GREAT) AGAIN’.
THE OUTCOME
Ranked Top 3 social buzz for Tết Campaigns
Earned media: 753%
ROI: 318%
THE BRIEF
Young Vietnamese think that Tết is becoming boring (nhạt). So, Pepsi initiate a ‘crazy idea’ with Pepsi Muối (Salty Pepsi), with the ambition to add flavor to Tết and make it great again.
Our mission: make Pepsi Muối campaign the talk of town and top social buzz for Tết season.
OUR SOLUTION
Based on one strong insight: “Tết is nhạt because we young people just stick to the online world with our devices, without having any real connection with our friends while Real Connection is what Tết’s meant to be”, we created a social debate to trigger attention and hype for this story. Leverage influencers to intensify and spread the debate, and amplify through PR and digital activities. Then spark a movement to ‘OPEN PEPSI TO CONNECT, AND MAKE TẾT ĐÃ (GREAT) AGAIN’.
THE OUTCOME
Ranked Top 3 social buzz for Tết Campaigns
Earned media: 753%
ROI: 318%
THE BRIEF
1 in every 2 female consumers limit themselves from workout and exercises during period, and 38% of them feel they cannot perform well athletically. So, WE ARE GOING TO CHALLENGE THIS
Our mission: Prove to female consumers that our product performs so they can, and encourage them to continue to do what they love (SPORT) even in those days
OUR SOLUTION
Based on the fact that many girls are less active in their period because normal products cannot function well as they move. So at first, we teased and revealed a “secret weapon” to protect girls when playing sports/ exercising on those days, and using KOLs & Hot influencers to share about their active lifestyle as well as useful tips to inspire & encourage our target consumers to keep being active even on those days. Then amplify by throwing out #ActiveChallenge hosted by 3 KOLs within 2 weeks to encourage fans to follow. One of the KOLs is Hana Giang Anh, a well-known fitness trainer, which attracted many fans to follow the #ActiveChallenge daily. We successfully introduced Kotex Sport as the perfect companion to help girls stay active even on those days since this is the first product ever that is specially designed and functioned for active girls who are into sport.
THE OUTCOME
- 14-day #ActiveChallenge attracted many users to follow daily
- 144% Earned Outcome
- Total 225,923 Interaction
- Total 1,099,577 Engagement
THE BRIEF
Since 2008, Heineken has partnered with NTSC (National Traffic Safety Committee) to raise awareness about drink-driving. In 2016, Heineken Global conducted a survey in 10 countries to understand the behavioral triggers that cause people to drink and drive.
Our mission is to release the key findings in the most engaged method to media in Vietnam to attract their attention.
OUR SOLUTION
In the press conference, the media came to experience the key findings in inforgraphic design was displayed along the hall offering a chance for media to capture media attention toward the main content of Press Conference. The special attendance of representative from NTSC and Uber have increased the credibility of this topic.
THE OUTCOME
- Well respond from involved media
- ROI: 230%
THE BRIEF
The first time ever in Vietnam, Heineken brings F1 experience to Vietnam when the market has not fully exposed to what is F1 about.
Our mission: make F1 experience a big event
OUR SOLUTION
Our PR campaign started from educating what F1 is about, inspire audiences through facts and figures. In order to generate media interest, we have worked closely with key media to inspire them, get them close to the F1 race car before the race and handled to achieve real time stories.
THE OUTCOME
- Ranked Top 10 event in May 2018
- Significantly earned TV news: 200%
- ROI: 192%
