THE BRIEF

Since 2008, Heineken has partnered with NTSC (National Traffic Safety Committee) to raise awareness about drink-driving. In 2016, Heineken Global conducted a survey in 10 countries to understand the behavioral triggers that cause people to drink and drive.

Our mission is to release the key findings in the most engaged method to media in Vietnam to attract their attention.

OUR SOLUTION

In the press conference, the media came to experience the key findings in inforgraphic design was displayed along the hall offering a chance for media to capture media attention toward the main content of Press Conference. The special attendance of representative from NTSC and Uber have increased the credibility of this topic.

THE OUTCOME

• Well respond from involved media
• ROI: 230%