Galaxy Communications proudly partnered with Standard Chartered Vietnam to organize the Bank’s special gala celebrating its 120 years of presence in Vietnam. Held in HCMC on March 21, 2024, the gala entitled “The Flow of Prosperity” welcomed representatives from the State Bank of Vietnam, government agencies, the British Embassy in Vietnam, industrial and trade chambers in Vietnam, as well as the Bank’s clients and partners.
We recreated the Bank’s first office in Vietnam from 1904 as an entrance gate, inviting guests to explore Standard Chartered’s historical timeline. Additionally, a mini exhibition of children’s paintings provided a creative celebration of the Bank’s important milestone. Alongside stunning decorations, we hosted a memorable concert featuring well-known singers Thao Trang, Vo Ha Tram, and Kyo York.
Overcoming the difficult year 2023, Tiger Beer formally presents the elegantly designed and sophisticated Tiger New Sleek Can. It is recognized as a golden chance to use the opinions of professionals in the food and beverage sector to increase the legitimacy and impact of Tiger’s new initiative. With a broad and reliable network, Galaxy Communications has successfully supported that mission, serving as the key contact point for the brand amongst the four well-known chefs, business owner, and restaurant committee. We were also in charge of creating social media content and shooting plans, ensuring to promote the product through diverse inspiring angles.
In 2023, Galaxy Communications has assumed the role of a strategic PR and Communications partner of Galaxy Studio for the launching campaign of Galaxy Sala (Galaxy Cinema – Thiso Mall Sala Station), entrusted with bringing Galaxy Studio’s visionary culmination to fruition through an array of diverse channels. These include media outlets, Key Opinion Leaders (KOLs), community platforms, and Fan page. Our objective is to position Galaxy Sala as the pioneering hybrid cinema model in Vietnam, accentuating its uniqueness through the highlight of cutting-edge technologies, innovative conceptual halls, and high-end culinary experience content.
In pursuit of Galaxy Studio’s vision and mission to elevate the cinematic experience to the extraordinary, Galaxy Sala was set to tentatively open its doors on December 20th, 2023, with a dedicated focus on the premium segment. Pioneering a groundbreaking cinema model, Galaxy Sala introduces a diverse range of conceptual halls and gastronomic delights, including the innovative Cinemuch Eatery and Boulevard Lounge. This hybrid approach is poised to deliver a singular and exceptional experience, catering to audiences who have a profound appreciation for cinema and seek to indulge in premium utility services.
In August 2022, Galaxy Communications has planned and organized the Qualcomm Technologies and Samsung seminar titled “Accelerating 5G Connections in Vietnam”. The event brought together representatives from various stakeholders to promote the common goal of developing a 5G mobile ecosystem in Vietnam, as well as supporting the country’s digital transformation efforts and Industry 4.0 revolution.
Galaxy Communications was appointed as Integrated Communications Agency for Tiger Beer’s biggest campaign in 2020: To transform Tiger New Look celebrating its 88 conquering the world, first-time announcing its bold new Brand Ambassador partnership with Son Tung MTP – the V-pop phenomenon and the ground-breaking virtual Tiger Remix event that stormed social media in the festive season.
As a trusted partner of ASUS, Galaxy Communications has planned and executed a series of product launch events and activation events for the brand. These series of events not only promote ASUS products to a wide audience of consumers and the media but also convey a fresh perspective on using these products, inspiring a new way of engagement.
- VIVOBOOK LAUNCHING EVENT & ACTIVATION EVENTS
The ASUS Vivobook Launching event, which took place in August 2022, aimed to introduce new Vivobook series based on collaboration with young people’s favorite underground artists and provided fresh inspiration for using laptops in daily contexts. Meanwhile, a series of back-to-school activations named “Tựu Trường Chơi Lớn – Săn Quà Gét Gô” took place in 9 universities across 2 cities, 4 in Hanoi & 9 in HCMC, bursting a total event traffic of 60.000 people in a 9-day university tour. Students were excited to experience the new laptop lineup as well as attractive activities.
- BREAK THE ORBIT EVENT – INNOVATION CAMPAIGN
Taking place in early December 2022, the breakthrough event titled “Break The Orbit” marked the introduction of cutting-edge technology models from ASUS, in collaboration with the one and only VJ Tung Crazy Monkey to provide customers with remarkable experiences and new sources of inspiration for customers while considering about purchasing a world-class laptop.
Galaxy Communications took on the role of the event agency for the launching event of Little Roses Foundation. Little Roses Foundation (LRF), founded by Nguyen Hoang Group is a non-profit organization dedicated to a range of volunteer initiatives. The event, which took place in October 2022, symbolizes the commitment and endeavors of educators within Nguyen Hoang Group and its collaborators to foster community development.
Galaxy Communications was entrusted by Vinh Hoan Corporation, top processor and exporter of Pangasius/basa fish in Vietnam to manage and execute their 25th anniversary event, aptly titled “Proud To Lead”.
Held in December 2022, this historic occasion was graced by the presence of numerous government and municipal officials, underscoring the significance of Vinh Hoan Corp’s quarter-century journey. As the event management entity, Galaxy Communications played a pivotal role in crafting an experience that reflected the corporation’s rich history and set the stage for the next five years of development.
In November 2022, Galaxy Communications orchestrated a seamless one-day event to celebrate the 30th anniversary of Apache and adidas partnership. We have expertly coordinating meetings at the Tien Giang factory and culminating in a spectacular gala dinner hosted at the Sheraton in Ho Chi Minh City. As the event management entity, Galaxy Communications played a crucial role in ensuring a flawless and memorable experience for all attendees.
In partnership with Phoenix Holdings’ Viet Capital Real Estate (VCRE), Luxury brand Nobu Hospitality is bringing its first Nobu Hotel, Restaurant, and Residences to Vietnam in the beach city of Danang in 2024, establishing an exquisite standard of living and experience for Vietnamese high society and foreign visitors. Since 2022, Galaxy Communications has proudly to accompany that mission of the two cooperation as the appointed IMC Agency, responsible for many external communications activities and even in the Pre, Launch and Post-stage in Vietnam.
As the local expert, we understand the market and provide VCRE and Nobu the holistic approach that is comprehensive across multi-touchpoints and fulfill the unmet needs of target audiences. We also ensure that our projects are communicated with firm and prestigious positioning among the competitive, rising real estate and hospitality Vietnam market.
- PR: Galaxy curated a tailored-made media mapping that partners with premium news platforms in Vietnam like L’Officiel, Luxuo, and Bazaar as well as prominent mainstream news outlets such as VnExpress, Zing, TuoiTre.
- Partnership Signing Ceremony: A signing ceremony was organized successfully with the participation of VCRE and Nobu’ Founders and Board of Directors, as well as dignitaries from the American consulate and 20+ news reporters.
- Social: Galaxy assumes responsibility for the development and management of the content and Fanpages, ensuring their alignment with the overall communication strategy and objectives.
KOL: Galaxy influencers network enable us to provide a selective list of KOL who possess the appropriate background, exude a luxurious lifestyle, and hold significant influence within the affluent community.
In Phase 1, we have achieved remarkable success in generating excitement and cultivating a strong desire within the affluent community for Nobu. An outstanding performance example is the “Partnership Signing Ceremony” the event was organized during the slow-down and shuttle-down of the Vietnam real estate market. However, we can achieve remarkable media and PR outcomes.
