As a trusted partner of ASUS, Galaxy Communications has planned and executed a series of product launch events and activation events for the brand. These series of events not only promote ASUS products to a wide audience of consumers and the media but also convey a fresh perspective on using these products, inspiring a new way of engagement.

• VIVOBOOK LAUNCHING EVENT & ACTIVATION EVENTS

The ASUS Vivobook Launching event, which took place in August 2022, aimed to introduce new Vivobook series based on collaboration with young people’s favorite underground artists and provided fresh inspiration for using laptops in daily contexts. Meanwhile, a series of back-to-school activations named “Tựu Trường Chơi Lớn – Săn Quà Gét Gô” took place in 9 universities across 2 cities, 4 in Hanoi & 9 in HCMC, bursting a total event traffic of 60.000 people in a 9-day university tour. Students were excited to experience the new laptop lineup as well as attractive activities.

• BREAK THE ORBIT EVENT – INNOVATION CAMPAIGN

Taking place in early December 2022, the breakthrough event titled “Break The Orbit” marked the introduction of cutting-edge technology models from ASUS, in collaboration with the one and only VJ Tung Crazy Monkey to provide customers with remarkable experiences and new sources of inspiration for customers while considering about purchasing a world-class laptop.