THE BRIEF

At the age of 20, VinaPhone wants to celebrate the 20th anniversary of the provision of mobile networks in Vietnam, affirming the position of the top three largest mobile network in Vietnam. Through this, remind consumers about the contribution and dedication of VinaPhone over the past 20 years as well as introducing VinaPhone with new moves: more modern, more innovative as well as a series of attractive promotions.

OUR SOLUTION

Besides young consumers, VinaPhone has consumers who have been sticking with for 20 years. In order to recall the journey of engagement with customers, we created a series of events that simulate the ancient space of Hanoi in the 1990s where the VinaPhone was first born. Besides, there are the PR series amplify the contribution of VinaPhone in the journey “20 years By Your Side” and the positive innovation of this network in the future.

THE OUTCOME

• Earned media: 212%
• ROI: 278%