LOTTE MALL WEST LAKE HANOI LAUNCHING CAMPAIGN
Client:
LOTTE Properties Hanoi
On September 22, 2023, LOTTE MALL West Lake Hanoi, the largest commercial complex of LOTTE Group Korea in Vietnam, officially had its grand opening ceremony. Galaxy Communications had the honor of participating in this significant event as a media partner, assisting in the preparations, implementation, and enhancing the visibility of this large-scale project to the domestic media.
The event witnessed the presence of many important figures, including Mr. Shin Dong Bin – Chairman of LOTTE Group, Mr. Choi Young Sam – the Ambassador of South Korea to Vietnam, and Mr. Tran Sy Thanh – Chairman of the Hanoi People’s Committee, along with hundreds of press agencies, journalists, editors, and reporters from major media outlets within and outside the country.
With nearly 30 years of experience in the communications industry and an extensive network of media partners, Galaxy Communications has become the bridge between LOTTE MALL West Lake Hanoi and reputable media organizations. The official grand opening event of this commercial complex gathered up to 60 journalists and reporters, attracting special attention from the media and achieving widespread coverage in over 50 major and minor newspapers within just 24 hours.
