THE BRIEF

Brandteam wants to realize the function of the product (Oolong Tea+ with OTPP helps reduce fat absorption, helps lighten body – keep fit) by creating an event that allows users to walk on water literally => How “Tea + walk on water” event in the top 3 social buzz of the month?

Materials: Events, list of KOLs free to propose SOW

OUR SOLUTION

We created an social debate with 2 teams: # Team_dìm_không_chìm vs # Team_hay_dìm through a list of KOLs to attract the netizens. Want to know which team will win? How can drowning still not sink? Let’s join the “Tea + Walk on Water” event to know the answer.

THE OUTCOME

• Earned media: 711% + Organic Social debate 580%
• ROI: 496%