THE BRIEF

After buying ANZ’s retail segment, Shinhan bank has many challenges such as:

• Relatively low brand awareness to individual customers in comparison to other foreign banks
• Lack of engagement to build brand love and brand loyalty to Shinhan Bank
• No difference in Product communications to highlight Shinhan’s unique selling points.

-Our mission:  Shinhan Bank takes the mission to become the biggest foreign bank in Vietnam with great ambition and passionate commitment to maximize customer’s banking benefits.

OUR SOLUTION

-Building TRUST as a platform for all communications message

– Sharing the Korean values and positive inspirations to the Vietnamese people through Coach Park Hang Seo & Xuan Truong Story on social network , PR series and POSM.

-Engaging with customers in their daily lives to feature products & offers on  BA’facebook & PR online.

THE OUTCOME

• Earned media: 438%
• ROI: 242%