PERFECT EXPERIENCE WITH F1
Client:
HEINEKEN
THE BRIEF
The first time ever in Vietnam, Heineken brings F1 experience to Vietnam when the market has not fully exposed to what is F1 about.
Our mission: make F1 experience a big event
OUR SOLUTION
Our PR campaign started from educating what F1 is about, inspire audiences through facts and figures. In order to generate media interest, we have worked closely with key media to inspire them, get them close to the F1 race car before the race and handled to achieve real time stories.
THE OUTCOME
- Ranked Top 10 event in May 2018
- Significantly earned TV news: 200%
- ROI: 192%
