Monash University, one of Australia’s prestigious Group of Eight, top institution in the country, and ranks among the world’s top 100 university, has been collaborating with Galaxy Communications to build and execute its local PR & Communications strategy in Vietnam since 2019, with the mission to build awareness and recruit potential students in the Vietnamese market.

As a top PR & Communications agency, Galaxy has worked closely with tier-1 and 2 media to secure news and editorial placements on online channels, positioning Monash University as a prestigious institution through highlighting world-changing initiatives, top-of-industry faculty, and thought-leadership content.

• Figures
  +400 News
  +320 Editorials
  +553 Earned outcomes
  TOTAL: +1,273 OUTCOMES

With a localized PR strategy in place, Monash has received much more attention and interest from potential students in Vietnam than it did prior. Galaxy has rolled out a series of social campaigns for Monash that are relevant and intriguing to Vietnamese youth, inspiring them to enroll into Monash.

• Figures
  +16M Total Reach on Digital
  +32M Total Impression on Digital
  50% avg. Engagement Rate
  +34.312 Followers on social