KOTEX SOFT LAUNCHING
Client:
KIMBERLY CLARK
A digital campaign for the launch of Kotex Soft, an innovative product with dual impact technology: softness and dryness. Kotex Soft was positioned as a ‘Best Of Both World’ product for the perfectionist girls.
Campaign successfully collaborated with 20 female and male KOLs, leverage their voices to effectively advocate Kotex Soft as the perfect choice for the perfectionist girls.
KOLs advocacy was spread through:
- Adapting FB profile picture with Kotex Soft frame
- Social discussion about having the Best of Both World
- Product video reviews
- Product placement in KOLs’ Facebook posts
