In partnership with Phoenix Holdings’ Viet Capital Real Estate (VCRE), Luxury brand Nobu Hospitality is bringing its first Nobu Hotel, Restaurant, and Residences to Vietnam in the beach city of Danang in 2024, establishing an exquisite standard of living and experience for Vietnamese high society and foreign visitors. Since 2022, Galaxy Communications has proudly to accompany that mission of the two cooperation as the appointed IMC Agency, responsible for many external communications activities and even in the Pre, Launch and Post-stage in Vietnam.

As the local expert, we understand the market and provide VCRE and Nobu the holistic approach that is comprehensive across multi-touchpoints and fulfill the unmet needs of target audiences. We also ensure that our projects are communicated with firm and prestigious positioning among the competitive, rising real estate and hospitality Vietnam market.

• PR: Galaxy curated a tailored-made media mapping that partners with premium news platforms in Vietnam like L’Officiel, Luxuo, and Bazaar as well as prominent mainstream news outlets such as VnExpress, Zing, TuoiTre.

• Partnership Signing Ceremony: A signing ceremony was organized successfully with the participation of VCRE and Nobu’ Founders and Board of Directors, as well as dignitaries from the American consulate and 20+ news reporters.

• Social: Galaxy assumes responsibility for the development and management of the content and Fanpages, ensuring their alignment with the overall communication strategy and objectives.
  KOL: Galaxy influencers network enable us to provide a selective list of KOL who possess the appropriate background, exude a luxurious lifestyle, and hold significant influence within the affluent community.

In Phase 1, we have achieved remarkable success in generating excitement and cultivating a strong desire within the affluent community for Nobu. An outstanding performance example is the “Partnership Signing Ceremony” the event was organized during the slow-down and shuttle-down of the Vietnam real estate market. However, we can achieve remarkable media and PR outcomes.