THE BRIEF

Almost people think that football is only for big fans who really understand it. But in fact, there are many youngsters who are “amateur fans” still want get themselves into the air of football’s festival. So, Pepsi Vietnam wants to bring another football’s spirit for anybody who wants to live in the air of football by their own ways.

Our mission: Create a campaign following World Cup 2018’s season with key message: “Pepsi inspires you to live football to the fullest with art and fashion”.

OUR SOLUTION

Based on insight: “Football is for all people. You don’t need to know it clearly to love it”, KOLs’ image is leveraged in viral clip, look book and Pepcoin game to intensify and spread the debate, then amplify through online PR activities. All activities diffuse Pepsi’s spirit: “Just live football, be young, be cool and be football”.

THE OUTCOME

To be updated