ZARA Launching In Vietnam
Client:
INDITEX
THE BRIEF
Following Zara Saigon, Inditex Group continuously opened 4 more stores in Vietnam: Zara in Vincom Hanoi, Stradivarious, Pull&Bear, Massimo Dutti in Vincom Saigon. These store openings marked the group’s official entrance to Vietnamese markets.
Our mission: to make these events the talk of town for the public and for the fashion-savvy audience.
OUR SOLUTION
We have played an important consultant role in guiding Inditex on launching strategy and supported clients through all details of execution. With the selectively targeted media invitation event, we have successfully achieved spotlight for these stores’ launching.
THE OUTCOME
